Latitude approached us in need of a Brand for newly constructed modern apartment development. Located in Happy Valley, Oregon, the new construction would feature a resort-style pool, dog wash station, bike repair station and state-of-the-art health club all in a location that was just walking distance from everything you could need. The client wanted their brand to reflect their modern amenities and showcase the property as having the ideal location for their residents.
Pulling inspiration from the property name, we brought in elements of distance and travel, focusing in on the specific latitude and longitude of the property itself. We created a style that evokes the look of an airline ticket or shipping tag, and even incorporated the property’s exact coordinates to bring in an air of adventure and travel. The final chosen mark has clean, contemporary lines with rounded edges to keep an approachable and friendly appearance. We worked with the client to create a fresh and cool blue and charcoal color palette that would accent and family with the color schemes found across their exterior.
Client: Latitude Apartments
Role: Art Director, Designer
Project Deliverables: Branding
Agency: Zoom Creates