Zoom Creates was presented with the opportunity to refresh a well-established Hawaiian island hotel group—Seaside Hotels. We worked with the client to break out their previous web page into three separate sites—giving each of their island properties a unique experience that was geared toward the intended guest’s interests. As a long standing client, the websites were later restructured with a responsive layout to create a better user experience for their customers.
After a happy five+ years with the original designs for the hotel websites, we were able to refresh the look of their website to create a more current and modern feel. With web design constantly evolving, the hotel wanted to make sure they stayed relevant against their other Hawaiian hotel competitors. In the new designs we maintained the responsive setup, but incorporated large, expanding imagery and a sleek, contemporary feel. Leveraging their existing content, we created longer, scrolling-style home pages with more easily read text and additional photography to give guests an even better impression of what they would experience on the Islands. Utilizing the existing internal page structure, we refreshed the internal pages to family with the new home page designs. To give each site a unique personality, each hotel is distinguished with its own color theme. We carried the updated look and scheme throughout each site’s interior pages to family with the new style.
Client: Seaside Hotels Hawaii
Role: Art Director, Designer, Project Manager
Project Deliverables: Responsive Web Design
Agency: Zoom Creates
Live Sites: mauiseasidehotel.com / konaseasidehotel.com / hiloseasidehotel.com