West Linn Paper Company is a small, independent mil specializing in competitive and resizable products in the coated free-sheet market. To better showcase their paper line they wanted to produce a selection of print samples created for use as a sales tool for their latest Capistrano C1S line of paper. These printed samples give potential customers the chance to get a first hand, tactile experience by holding the paper samples in their hands. The sheets are also used to demonstrate how well the paper holds ink. In order to create the West Linn Paper Company sample sheets, we worked with client to choose and create imagery that met a certain set of guidelines to demonstrate how their paper performed. This included a black and white image, a still life with food, a landscape, an illustration, a wrapping paper design, a mockup of a book jacket, a mockup of a packaging artwork, an image with metal and an image with skin tones. The sample sheets also included specialty coatings to reflect how the paper would perform using aqueous gloss and aqueous matte coatings.
We created one-of-a-kind mock artwork to showcase an example of packaging as well as a book cover setup. Along with that we selected stock photography and illustrations that would best highlight the Capistrano CS1 line.
Client: West Linn Paper Company
Role: Designer & Art Director
Project Deliverables: Mock Packaging Design Example, Mock Book Cover Design Example, Stock Photography Selection
Agency: Zoom Creates